project

Prinses Máxima Centrum

Dutch health institutions have discovered the importance of brand identity: they are aware that employees want to work for an organisation they can be proud of and that patients seek out the best possible care. Utrecht’s Prinses Máxima Centrum – a national children’s cancer treatment centre which will open its doors in 2018 – has certainly embraced this approach wholeheartedly.

Dutch health institutions have discovered the importance of brand identity: they are aware that employees want to work for an organisation they can be proud of and that patients seek out the best possible care. Utrecht’s Prinses Máxima Centrum – a national children’s cancer treatment centre which will open its doors in 2018 – has certainly embraced this approach wholeheartedly.

The medical centre commissioned MMEK’ to create the complete interior design for the new hospital building to be constructed. They felt the building’s interior should enhance people’s total experience of the care they will provide and receive at the new centre. The centre’s brand identity has been incorporated into the design of the entire hospital, including the entrance hall, treatment rooms, patients’ room, offices and R&D departments.

The colour schemes, materials, furniture, graphic applications and integration of IT all contribute to creating a seamless experience. The focus on children, parents and healthcare providers is palpable throughout the building. The areas are laid out and designed in an intuitive way, with options that allow users to both remain independent and be part of the greater whole. When spaces are designed to appeal and relate to visitors, people will be more likely to engage in interaction and they are – often intuitively – better able to reinterpret this information into something that is valuable and meaningful to them.

Throughout this process, MMEK’ worked closely with all the hospital’s operational departments, the client board, and the children’s advisory board. The team regularly consulted external parties in order to maintain the integrated nature of the spatial experience. The design as a whole was created in 3D so as to allow all stakeholders to see exactly what the building would look like during the various design reviews.

Throughout this process, MMEK’ worked closely with all the hospital’s operational departments, the client board, and the children’s advisory board. The team regularly consulted external parties in order to maintain the integrated nature of the spatial experience. The design as a whole was created in 3D so as to allow all stakeholders to see exactly what the building would look like during the various design reviews.

We love the challenge of being part of a process where a team of inspired people are developing a new hospital from the ground up.
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