project

Damen Dredging

DAMEN Shipyards is the worldwide market leader in modular shipbuilding based on standard designs. MMEK’ was commisionened by DAMEN to develop an experience center for the renovated office in Nijkerk.

MMEK’ has developed an integral brand tour that is not limited to just one room, but makes the entire building part of the Damen Experience. The experience starts big. The worldwide projects of DAMEN are shown in the central hall. From there on the story zooms in more and more on the products of family business DAMEN.

 

The staircase is designed as one large corporate storyline. In a visual story, spread over four floors, customers are taken into the world, history and products of Damen.

Each floor tells its own story. The whole story (approx. 50 meters long) shows you are in the right place in the Netherlands and specifically at Damen Dredging when it comes to maritime knowledge and dredging technology. On their way to the experience center on the top floor, DAMEN’s customers are informed and inspired with the stories that are relevant to them.

The most important part of the experience is the DAMEN Dredging Academy, which contains a number of scientific exhibits that provide insight into the technology and principles of dredging.

The most important part of the experience is the DAMEN Dredging Academy, which contains a number of scientific exhibits that provide insight into the technology and principles of dredging.

The aim of this brand experience is to better support customers in their buying process.
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