Brand experience centres have become an established channel in the marketing communications mix: they are appealing spaces where clients can engage with the brand and build a relationship with it in a playful way. The cornerstones of a strong brand experience are interesting storylines and balanced control of space, content and media. Of course, this happens to be just what MMEK’ does best. Spaces where clients can engage with the brand and build a relationship with it in a playful way. The cornerstones of a strong brand experience are interesting storylines and balanced control of space, content and media. Of course, this happens to be just what MMEK’ does best.