For each of these settings, Signify has developed a number of applications based on the latest technological advances and scientific research. The challenge for MMEK’ was to develop storylines that entertain visitors, teach them about the technologies used, and make them aware of both the functional and financial benefits of each lighting system. Since the centre is all about experience, in developing the storylines we worked closely with lighting designers at Signify, the marketing communications department, and various architects and interior designers.